Knowledge Forum


The ibtm america Knowledge Forum presents the best speakers and thought provoking topics to ensure that you get even more out of your ibtm america experience. Enhance your education and stay up-to-date with the latest trends and hot industry topics all delivered by leading experts.

CEU Credits have been approved and updated from CIC. Below you will find the CEU credits for each session.

Call for Speakers

2015 Knowledge Forum Schedule Overview

Tuesday June 9th 2015

11:45am – 12:30pm
Lunch Buffet (45 minutes)


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PCMA

Partnership Is the New Leadership

CMP-IS Domain F: Stakeholder Management (1CE)

12:30pm – 1:30pm
Keynote 40 minutes
Provided by PCMA
Speaker: Ty Bennett


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PCMA

Rethinking your Business with Data and Analytics

CMP-IS Domain A: Strategic Planning (1 CE)

1:40pm -2:40pm
Breakout Session Option 1
Tools for Planner Productivity
Provided by PCMA
Speaker: Scott Snyder, President, Chief Strategy Officer, Mobiquity


Connectivity: Elevating the Bandwidth Conversation

CMP-IS Domain G: Meeting or Event Design (1 CE)

1:40pm -2:40pm
Putting Meetings Design into Practice
Speaker: Michael Owen


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PCMA

Shared Economy: Disruptive Opportunity for Events

CMP-IS Domain A: Strategic Planning (1 CE)

1:40pm – 2:40pm
Breakout Session Option 3
Industry Engagement
Provided by: PCMA

Facilitator:

Sherrif Karamat, Chief Operating Officer - PCMA

Speakers:

Michael Brous, Airbnb
Jack Johnson, Choose Chicago
Gary Schirmacher, CMP, Senior Vice President, Association Sales and MarketingExperient


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PCMA

Rethinking your Business with Data and Analytics Part 2: Moving from Data to Insights

CMP-IS Domain A: Strategic Planning (1 CE)

2:50pm – 3:50pm
Inspiration From Outside

Speaker: Scott Snyder, President, Chief Strategy Officer, Mobiquity


Site

Incentive Travel Planning and Logistics

CMP-IS Domain B: Project Management (1 CE)

2:50pm – 3:50pm
Industry Engagement
Provided by: Site
Speaker: Emily Thibodeau CMP, Director of Operations at Maritz Travel Company


Way Cool Tech Tools

CMP-IS Domain B: Project Management (1 CE)

Session 6
2:50pm – 3:50pm EST
Tools for Planner Productivity
Speaker: James Spellos


Wednesday June 10th 2015

Get More Done In Less Time

CMP-IS Domain J: Professionalism (.75 CE)

Lunch and Keynote (45 minutes)
12:15pm – 1:45pm EST
Tools for Planner Productivity
Speaker: Debbie Mayo-Smith

Thursday June 11th 2015

Closing Lunch (45 minutes)
12:25pm – 1:55pm EST
Meetings Mean Business


Meetings Mean Business

CMP-IS Domain F: Stakeholder Management (.75 CE)

1:10pm – 1:55pm
Industry Engagement
Speaker: Nan Marchand Beauvois, Vice President, National Councils, GM ESTO & Managing Director MMBC, US Travel Association

Scott Snyder

Scott Snyder

President, Chief Strategy Officer at Mobiquity

In today's world, "experts" abound, even if they have limited credentials and knowledge. However, that word hardly does justice to Scott Snyder, his background and expertise. He wrote the book — "The New World of Wireless: How to Compete in the 4G Revolution" — on the next generation of wireless systems and adaptive business strategy.

Snyder brings more than 25 years of experience in business leadership, strategic planning and technology management for Fortune 500 companies and startup ventures. Along the way, he has held executive positions with several Fortune 500 companies including GE, Martin Marietta and Lockheed Martin. He was also CEO of Decision Strategies International, a leading strategic-planning firm and has started several software business ventures. Among them are OmniChoice, a CRM/analytics applications provider, and Strategic Radar, which offers software-based solutions for monitoring changes in the strategic environment.

Snyder's academic credentials include being a senior fellow in the Wharton School's management department, an adjunct faculty member in the School of Engineering and Applied Science at the University of Pennsylvania and lecturing at MIT, RIT and CEDEP at INSEAD. He founded and leads the Wireless Innovation Council. He also sits on the advisory boards of Safeguard Scientific, Fairmount Partners and several emerging-growth companies.

Snyder holds two patents for online-decision aids and has been quoted as a thought leader in numerous publications including the Los Angeles Times, The Wall Street Journal, The Philadelphia Inquirer and the Philadelphia Business Journal. He is a chapter author in the books "The Network Challenge: Strategy, Profit, and Risk in the Interlinked World" and "Inside the Minds: Small Business Growth Strategies: Goals for Successful CEOs." Snyder earned his B.S., M.S. and Ph.D. in systems engineering from the University of Pennsylvania and has an executive degree from USC in telecommunications management.

James Spellos

James Spellos

Keynote Speaker

Check him out on Meeting U
Debbie Mayo-Smith

Debbie Mayo-Smith

Keynote Speaker

“You’re going to learn how you will free up at least three working weeks a year, significantly improve profits and communication from simply using the email, smartphone, software tricks you’ll learn from me”

Debbie Mayo-Smith is a number one best-selling author and globally recognised leading business productivity expert. After earning a Double Honours BS Degree in Economics and Geography from Southern Connecticut University, Debbie worked as a market analyst on Wall Street. One of the most sought-after speakers and authors in Australasia, Debbie now lives in Auckland, New Zealand, with husband Steve and their six children. From New York to China, Sydney to London, Debbie has motivated and educated thousands with her practical tips, how-to books, videos and presentations.

Check her out on YouTube
Ty Bennet

Ty Bennett

Keynote Speaker

When Ty was 21 years old, he and his brother Scott started a business in direct sales, which they built to over $20 million in annual revenue while still in their twenties. As a young entrepreneur, With a natural ability to engage and empower others, Ty draws on his experience in the trenches to share real and tangible techniques about the principles of leadership that continue to create his success. The founder of Leadership Inc., who has been featured as one of the Top 40 Under 40, Ty is a young fresh voice providing interactive presentations that are engaging, dynamic and inspiring.

His clients include some of the most recognizable brands in the world such as: Coca-Cola, Subway, Wounded Warrior Project, Blue Cross Blue Shield and Remax. Ty has shared the stage with celebrities, Olympians and world-renowned thought leaders such as President Bush and President Clinton.

Ty’s best-selling books – The Power of Influence: Increase Your Income and Personal Impact and The Power of Storytelling: The Art of Influential Communication - are used in graduate courses at multiple universities including MIT, as today’s version of “How to Win Friends and Influence People.”are used in graduate courses at multiple universities including MIT, as today’s version of “How to Win Friends and Influence People.”

Ty lives in Utah with his wife Sarah, daughters Andie and Lizzy and sons Tanner and Drew. Ty continues to engage his team’s focus to grow sales. He has developed over 500 sales managers globally with sales and leadership in 37 countries. In his talks, Ty uses the power of influence and storytelling to provide audiences with tangible techniques that will increase their influence and their impact as leaders and as salespeople.

Michael Brous

Michael Brous

Keynote Speaker

Michael Brous is the Senior Business Development Lead for Growth and Strategic Partnerships at Airbnb. He manages new business development and growth initiatives, pioneering new opportunities and structuring relationships to encourage engagement with Airbnb to drive new Hosts & Guests on the platform. Brous was previously a Sr. Director of Global Partnerships at Yahoo!, where he built and managed a portfolio of partners in the search marketplace. Prior, Brous spent several years working in venture capital in Israel. When not sharing his passion for the sharing economy, Brous can found enjoying time with his wife and 3 kids.

Jack Johnson

Jack Johnson

Keynote Speaker

Chief Administrative Officer
Senior Vice President, Public Policy
Choose Chicago

Jack A. Johnson brings more than 25 years of experience in government, community development, coalition building, corporate diversity, civic planning, communications and program development to his role as Senior Vice President, Public Policy for the Choose Chicago. Most recently, in addition to this role Jack was named Chief Administrative Officer overseeing Public Policy, Finance, Information Technology, Partnership and Human Resources.

Johnson is skilled at building critical relationships, having served as the principal for Argonaut Solutions, a government and community relations consulting firm specializing in developing policy solutions and civic consensus for government, not-for-profits and small businesses. His clients depended on him for both high-level strategy and reliable answers to detailed inquiries.

Johnson is no stranger to the convention and tourism industry in Chicago. Prior to his leadership role with Argonaut Solutions, Johnson worked for many years for the Metropolitan Pier and Exposition Authority (MPEA), the operators of the nation’s largest convention center and Navy Pier, Chicago’s number one visitor attraction. Jack served in several positions with the MPEA, beginning as the Executive Assistant to the CEO and finishing as Chief of External Relations.

At MPEA, Johnson was expert at examining situations from every angle and anticipating potential problems. He developed and implemented a government relations plan for interaction with federal, state and local governments during a period that saw MPEA redevelop Navy Pier, expand McCormick Place twice and develop a convention center campus complete with a hotel, office building, power plant and civic plaza. Combined, these projects represented over $2 billion in capital investment.

To complement his big-picture strategy, Jack developed a community relations program that reached out to business, community and civic groups and developed a strong community base of support for this investment. As part of that effort, several successful public/private training and employment programs were developed along with various neighborhood economic development and infrastructure plans. Johnson also oversaw a series of successful programs to increase the use of local, minority and women businesses by MPEA as well as develop a more diverse workforce. He consistently capitalized on opportunities to gather momentum for MPEA initiatives.

Johnson’s in-depth knowledge of government can be partly attributed to the early stages of his career, when he worked alongside one of the most powerful legislators in the history of Illinois politics. Johnson worked for Michael J. Madigan, Speaker of the Illinois House of Representatives, as staff for several different legislative committees. Johnson researched, analyzed and promoted hundreds of pieces of legislation, including two landmark pension omnibus bills, a temporary income tax increase, major budget initiatives and an innovative affordable low-income heating program. Johnson also staffed legislative review and investigations of executive agencies and state universities.

Johnson is a longtime Chicago area resident. He holds a Bachelor of Arts degree with a double major in Political Science and Public Administration from North Central College.

Gary Schirmacher

CMP, Senior Vice-President, Association Sales and Marketing, Experient

Keynote Speaker

Schirmacher oversees Experient’s Strategic Sales team and Marketing Department, as well as leads the industry presence strategy for both the Martiz Travel Company and Experient brands. He is a Maritz Certified Designer and an authority on the topic of Experiential Design. Schirmacher is a member of PCMA, MPI, IAEE and CSAE, and is currently serving a third two-year term on the PCMA Educational Foundation Board of Trustees. Schirmacher also serves on the advisory boards for the Fort Worth CVB and Hyatt Hotels. He’s a frequent speaker and author for the meetings industry, and was inducted into the Colorado Meetings + Events Hall of Fame in 2011. Schirmacher joined Experient in January 1996 as the Director for the Western Region, and was awarded the company’s highest award, the Pinnacle Award, in 2005.

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